Crans-Montana 2027 On the track
Alpine World Ski Championships
Crans-Montana is set to host the prestigious FIS Alpine World Ski Championships for the second time in its history.
This international event, organized by the Crans-Montana 2027 Association, is a catalyst for the region, offering exciting financial and real estate prospects.
Saturday November 25, 2023 marks a significant milestone in the preparations, with the unveiling of the new visual identity of the Worlds at a public ceremony in Crans-Montana.
This visual identity reflects the very essence of the upcoming event.
It is designed to be unifying, dynamic and deeply rooted in the local and national fabric. Composed of three key elements:
– The acronym, representing a revisited snowflake, embodies both the prestige of the event and the unity of athletes and nations. Its chevrons evoke international influence, while their configuration creates a star, the emblem of Valais.
– The bold, assertive typography conveys the values of modernity, sport and energy, perfectly reflecting the spirit of the upcoming competitions.
– Vibrant colors, such as the dark blue of the FIS, the light blue evoking winter and snow, and the red symbolizing passion and sport, reinforce the link with the Valais and Switzerland, while capturing the public’s attention and enthusiasm.
Beyond its aesthetic appeal, this visual identity opens the door to remarkable financial and real estate opportunities for the region. The FIS Alpine World Ski Championships attract not only world-class athletes and passionate spectators, but also international investors and visitors interested in the region’s economic and real estate potential.
So, beyond the sporting aspect, Crans-Montana 2027 represents a unique opportunity to stimulate the region’s economic and real estate development, while consolidating its status as a destination of choice for ski enthusiasts and investors from all over the world.
This information is based on publicly available information.
